The Ultimate Guide to Become A Successful Digital Marketer
Digital Marketing can be done by anyone but the question is how SUCCESSFUL your DIGITAL MARKETING is? Digital Marketing is an art of implementing the strategies and techniques depending on the business, location and target audience. So if you tell you are a Digital Marketer, question yourself how successful are you?
More than reading about Digital Marketing, if it is practised constantly with different industry sectors enables us to be an expert in that particular domain and also get desired results out of it. The most important things to consider when working on digital marketing for any project/business we need to very well understand
what we are selling
whom can we sell
what location we can sell
What’s the best way to reach and communicate with our audience?
By understanding these basic yet essential factors of marketing / digital marketing we can easily accomplish our goals. The Value of the product or service is also determined by the way we MARKET it. And also the way we understand and match our product/service with the expectation of the customer plays a crucial role in Digital Marketing.
The Major Components of Digital Marketing to reach your audience are:
1. Search engine marketing
SEM – Search Engine Marketing refers to the marketing a business, product or service on the Search Engine like GOOGLE, BING, YAHOO etc.
It is nothing but paid ads which we come across while browsing or visiting a site, watching a video, using the app or searching for any information on the internet. These include various formats such as text, image ads, videos ads, app advertisement and shopping ads.
All these ads are created, monitored, analysed, optimised and auctioned by a tool called as Google AdWords, which will be called Google Ads from 24th July 2018.
2. Search engine optimization
SEO – Search engine optimization is the method to rank your web pages in the first page of the search engine in an organic/natural way. This method includes, on page optimization and off page optimization. It helps the search engine to understand the web page very well and match it with the user’s query/search term and then show the best results.
3. Email marketing
The method of reaching our target audience with the medium of mails is referred to as Email Marketing. There are various tools which helps us send emails in bulk like Mail Chimp, AWeber, HubSpot Marketing
4. Mobile Marketing
All the different types of ads appearing on the mobile device or mobile app are known as Mobile Marketing methods. This is one of the easiest and quickest way of reaching our customers in today’s world of smartphone and internet. Mobile Marketing also generates revenue if done in a proper way and to the right audience, with very minimum costing compared to other ways of marketing.
4. Content marketing
Content is the information which reaches our target audience for the purpose of advertising our products or services. In content marketing, the focus is to provide relevant and valuable content in different formats such as articles, videos, blogs, social media posts, newsletters etc. with the objective of creating more brand awareness, customer attraction and revenue generation. The content should always be prepared considering our customer type.
6. Social Media Marketing
The moment we think about social media marketing we get a thought of all popular social networking sites we are always active on. These includes Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and the list goes on… Now as the business being visible on all these websites makes a lot of sense. We have all types of audience available on the websites on a frequent basis. So Social Media Marketing cannot be ignored at his point of time where people are always connected.
How to Learn Digital Marketing?
Google Online Marketing Challenge.
Tips from the industry experts.
Do Your Research.
Never Stop Learning
Practically Apply Your Skills.
Social Media / Stay Updated (Video, Infographics, ppts).
Digital Marketing Blogs – The Moz Blog.
